You didn't build something worth
writing about
just to be the world's best-kept secret.
Press Ready is a month-long media branding experience that gives you everything you need to stop being overlooked by the publications your ideal clients actually read.
Book a Clarity CallThere's a reason you started your business. Journalists want to tell that story. They just don't know you exist yet.
You have a brand.
You just don't have a
media story.
You've invested in your business. You have a website, a logo, maybe even a social presence. But when it comes to getting your story into the publications, podcasts, and platforms your ideal clients actually pay attention to — you don't know where to start.
Most small business owners aren't lacking credibility. They're lacking a clear media identity: the narrative, the angles, and the roadmap that journalists actually respond to.
That's exactly what Press Ready builds for you in 4 weeks.
Your complete media identity.
Think of it like a branding package — but instead of a logo and color palette, you walk away with your full media presence and a roadmap for getting covered.
We map exactly where you want to get coverage and why — so every pitch you send has a clear business purpose behind it, not just a hope.
Your brand narrative, a pitch-ready bio, and the key messages that make journalists stop scrolling and pay attention.
A targeted list of publications, podcasts, and journalists that are the right fit for your story — no more blind pitching into the void.
Three fully developed, ready-to-send pitches built around your strongest story angles. Written, refined, and ready to go.
A concrete, confident plan for approaching the media with consistency after we wrap — so the momentum doesn't stop when the month ends.
What the month looks like.
90-Minute Kickoff Call
We start with a deep-dive session covering your business, goals, and story. This is where we gather everything needed to build your full media identity — no endless back-and-forth, just one focused conversation.
Four Weeks of Work, Done For You
Everything is handled. I may follow up with specific questions to make sure your materials are accurate and precisely tailored — but the heavy lifting is mine, not yours.
Final Delivery Session
We reconnect to walk through all your finalized media materials. You'll leave knowing exactly what to do, who to contact, and how to tell your story — on your own, with confidence.
What you won't have to do
Figure out your angles. Research journalist contacts. Write pitches from scratch. Wonder if your bio is any good. Guess at what the media actually wants.
Book a Clarity Call →What clients are saying.
Before working with Leeron, I submitted 15 pitches and heard back from zero. Once I followed Leeron's direction, I received replies on my first and second pitches — amazing! I only wish I had worked with her sooner.
— Gina Schatz, founder of the Schatz MethodLeeron knows what she's talking about. She not only helps you understand what news publications are looking for, but gives you time to brainstorm pitch ideas AND real time feedback. I had NO IDEA where to begin — and now look at me!
— Adriana Moore, founder of Moore Math Tutoring ServicesWithin two weeks, I went from zero to sending out several pitches. I appreciate how she 'taught me to fish' — tips on finding publications, crafting angles, structuring stories. I feel well equipped to continue on my own!
— Sam Bail, founder of the Third Place Bar
Hi, I'm Leeron.
I'm Leeron, a journalist and media strategist with a decade of bylines in Salon, Quartz, Slate, Business Insider, Popular Science, and more.
I've spent years on the receiving end of pitches, which means I know exactly what makes an editor say yes within 7 minutes and what makes them never respond.
I started Press Ready after realizing that some of the most qualified, experienced people I knew had no idea how to get press. They have incredible stories, but no one had ever shown them how to tell it to the right people. I want every expert to feel empowered to interact with the media on their own terms.
Is this right
for you?
This is for you if —
- ✓ You're a small business owner who's ready for media attention but doesn't know where to start
- ✓ You have an established offer and a real story — you just need help telling it
- ✓ You want something done-for-you, not another course or DIY framework
- ✓ You're willing to invest in visibility as a long-term business asset
- ✓ You want to work with someone who's been on both sides — as a journalist and as a strategist
This isn't for you if —
- ✕ You expect guaranteed placements — pitching takes time, and no one can promise specific coverage
- ✕ You're not ready to be an active participant in your media story (there is a kickoff call!)
- ✕ You're looking for ongoing PR management — Press Ready is a one-month build, not a retainer
- ✕ Your business or offer is still in early formation — get that solid first
Here's what you get.
- 90-minute kickoff strategy session
- Your Media Strategy — goals, targets, and purpose
- Your Story Foundation — narrative, bio, key messages
- Your Media Map — targeted journalist & outlet list
- Your Pitch Vault — 3 ready-to-send pitches
- Your 90-Day Visibility Roadmap
- Final delivery and walkthrough session
Have questions? Email me
Your story is already
worth covering.
Let's build the materials that prove it.
Book a Free Clarity Call →