1-on-1 pitching session to Get Your Pitch Out the Door
Designed for entrepreneurs who feel confident in their ideas and have pitched before but want specific feedback on one pitch.
Let’s get one pitch into shape so that you feel confident sending it out the door and to the right editor. We will work spend 30 minutes on a call brainstorming and fleshing out your idea and the right publication for it. Then you’ll send me a first draft and we’ll work back and forth on edits until it’s ready to send to the editor we chose.
Investment: $175
Payment options: Venmo (@LH-123), Zelle (leeronh@gmail.com) or Paypal (leeronhoory7@gmail.com)
Possible to include Pitching Service to Get Quoted in the Media (see below)
3-Week 1-on-1 Media and Publicity Bootcamp for Business Owners and Entrepreneurs
Designed for people who already have experience with the media but want to focus on one specific topic
Week 1 (90 mins) - Refining pitches
We’ll refine 7 pitches and get them ready to send to specific editors at your target publications
We’ll explore the personal essay topics and choose one headline for you to focus on and write
We’ll see if we want to make any edits to your bio
Meeting 2 (90 mins) - Publication brainstorming and positioning
We’ll map out the publications you want to pitch to and talk about what needs to happen to make that possible
We’ll edit/develop any of the pitches that need additional attention
We’ll discuss the next steps for your personal essay
Meeting 3 (1 hour - 90 mins) Wrap-up meeting
We’ll talk about and outline the next steps for your publication goals and wrap up any loose ends
Address any challenges that have come up throughout the process
By the end of the three weeks, you’ll have:
Sent 7 pitches out to editors at different publications
Chosen a topic for your personal essay, written a draft and gotten feedback and chosen 3 target publications you can send it to (with the editor’s contact info)
Total investment: $1,200
Payment options: Venmo (@LH-123), Zelle (leeronh@gmail.com) or Paypal (leeronhoory7@gmail.com)
6-Week 1-on-1 Media and Publicity Bootcamp for Business Owners and Entrepreneurs
Are you ready to get publicity and want someone to help you every step of the way?
In this 6-step program, I will teach you everything you need to know to share your business and expertise with the media. We will work through each step of the process in this done-with-you program, turning your expertise into stories the media will want to publish. This program is designed to empower you to pitch and get the attention of the media on your own without the need for a PR representative. Once you learn these skills, you’ll have them forever, whether you decide to keep pitching your current business or any new one you start in the future.
Here’s what we will do together:
Clarify your business’s story and press kit you’ll be sharing with the media
Turn your expertise into concrete story ideas you can send directly to publications
Identify your media goals based on the clients you want to serve and establish publications to pitch based on these goals
I will provide specific publications and contacts you can email directly with the story ideas we come up with
Support throughout the writing and editing process
Next steps for how to continue to gain media and publicity in the long term
Business to Print Bootcamp
This tier includes four 90-min Zoom calls where we dive deep into one aspect of the publishing process:
A pre-session questionnaire will help me better support you, understand your business and goals so we get right to work on the first call.
Week 1: 1st Call (90 minutes) Strategy session to develop your press kit
Your press kit will be the first place to start, as it captures your business’s story and you’ll be sending it each time you contact with the media. We’ll strategize on how to position your story and work together to clarify the main points you want to convey.
In between calls: I will write your press kit based on our call. We’ll workshop it until you’re happy with it.
Week 2: 2nd meeting (90 minutes) Clarifying your publicity goals and mapping out your publication roadmap:
Before we start putting together stories to send to the media, we will get really clear on what your publicity goals are. This will serve as a north star for your publicity efforts. Based on your pre-session questionnaire, I will present 5 target publications. On our call, we will brainstorm a full list and narrow it down to 20 potential places where you want to get publicity.
Week 3: 3rd meeting (90 minutes): Brainstorming story ideas
We’re going to talk about everything you know as it relates to your business and how we can turn this knowledge into story ideas. We’ll brainstorm together, and then I’ll take what we discussed and send you 6 polished pitches (a paragraph that explains what the story is about) based on what we that you can send directly to. I will match your pitches to 10 publications based on our publication list and will provide the contact information for you to email them directly.
Week 4: Editing and Polishing Story Ideas
This week will take place asynchronously. I will send you the fully written pitches you’ll be sending publications. You will provide any thoughts and feedback over Google Docs and we’ll work on them together until you’re happy with the story ideas.
Week 6: 4th meeting (90 minutes): Wrap up call and next steps
Your stories are already in editors inbox. We will be in communication about any updates you receive. In this call, I will provide further guidance or give pointers on the next steps to take all of the work we did together.
After you finish your story, I will email you line-by-line edits and we’ll work on this story together until it’s ready to send to a publication.
Total time: 6 weeks
Investment: $2,800 pay in full, or $3,000 with a payment plan ($1,000 for 3 weeks)
Payment options: Venmo (@LH-123), Zelle (leeronh@gmail.com) or Paypal (leeronhoory7@gmail.com)
Add on: Pitching Service to Get Quoted in the Media
The main program I offer is built around empowering you to pitch to the media yourself and write your own stories (with my support every step of the way!) Another way to get publicity is to pitch yourself to reporters and get quoted in stories or have your story picked up by a writer who features you.
Together, I will walk you through the process of setting up your profiles so that you can pitch yourself to journalists. I will coach you on exactly what to say and write to get their attention (using everything I’ve learned over the last decade, selecting my own sources to be quoted in Forbes and Business Insider articles, and more). I will help you choose the right journalists to pitch to and you will have several templates you can use to pitch yourself.
What’s involved:
Hands-on training on the pitching process over the course of a 2-hour call and several follow-up documents with templates you can use to start pitching.
Investment: $1,200 pay in full or $1,500 with a payment plan