Masterclass: How to Write a Compelling Bio for the Media

Your media bio can make all the difference between getting featured in the media. It’s the story you’re sharing about who you are that gets journalist’s attention and convinces them they need to speak with you right away.

If you’ve been pitching yourself and not getting responses, you might want to redo your media bio.

A media bio is different from your professional bio. Really different. The story you tell about yourself and your work to journalists won’t be the same as the one you tell potential clients or colleagues.

In this 90-minute masterclass, we’ll go through the whole process and you’ll leave with a full draft of your media bio. I’m going to show you exactly how a media bio is different from a traditional professional bio, and how to turn it around to craft your work experience to get reporters to feel they need to talk to you.

You’ll learn:

• How to write your bio so that you speak the language of the media, and get their attention

• Hands-on exercises and time to implement these tricks

• Concrete examples of the difference between a professional bio and a media bio so you can really understand and be inspired by how you want to tell your own story

• Exercises that will help you write your draft

• Individual feedback on your media bio, time permitting