1:1 Media and Publicity Strategy Consulting for Business Owners and Entrepreneurs

Designed for business owners ready for the spotlight

What if you could share your story — in its entirety — in a way that resonated with thousands or millions of existing readers?

Publicity is one of the fastest ways to gain visibility for your business. Yet the world of media can often feel like a mystery.

But the truth is that media publications are constantly looking for new stories. There are countless editors at their desks right now thinking how am I going to find my next story? If you’re smart, articulate, love to write, opinionated, thoughtful, and have a message to share with the world, chances are those editors need you just as much as you want to get published.

This program covers everything you need to know to get your business and expertise in front of the media. We will work through each step of the process in this done-with-you program, turning your expertise into stories the media will want to publish.

Once you learn these skills, you’ll have them forever, whether you decide to keep pitching your current business or any new one you start in the future.

Every business is different, and I tailor each program to meet my client’s needs. Here are the kinds services I offer:

  • Crafting media pitches. We’ll take the ideas floating in your head and turn them into pitches editors want to publish

  • Creating a media bio that stands out (you’ll be sharing this each time you interact with media)

  • Crafting your business or brand message so that you clearly state what you do and how you help people

  • Matching your pitches for specific media outlets and editors. I provide you with editor emails to your goal publications, along with editing support for your pitches so you can feel confident sending them off.

  • Mapping out a publicity strategy where your efforts speak to your larger business goals. A list of dozens of publications that cover your niche and the specific stories they are looking for, so we can tailor your pitches exactly to them.

  • Getting fully set up on Qwoted, a media platform that connects business owners with journalists

  • Content strategy on which of your ideas would work well for media and which are better suited for your audience — So you can use all of them!

  • Hands on done-for-you PR outreach by my team.

All packages are customized to your business’s specific needs. Packages range from $2-10k and are a 2-6 month commitment.

After I review your application, we’ll set up a call to get to know your business further and send you a project proposal.

If 1:1 is not for you and you think group coaching will be a better fit, you can sign up for my waitlist for Spotlight, a 6-week group program, which will open up in late summer.

Client wins

“I had a great experience working with Leeron on media pitches! She created a customized plan, provided detailed pre-work and homework, and within two weeks, I went from zero to sending out several pitches. I appreciate how she 'taught me to fish' with tips on finding publications, crafting angles, and structuring stories.

I feel well equipped now to continue on my own! I appreciate how Leeron 'taught me to fish' with tips on finding publications, crafting angles, and structuring stories. I feel well equipped now to continue on my own!”

–Sam Bail, founder of the Third Place Bar

If you are considering working with Leeron, stop thinking and do it! I knew how to write when I met Leeron (a book and years of blogging behind me), but I didn't know that publicity writing has nuances that only a PR strategist knows, from bio to pitch and everything in between. Before working with Leeron, I submitted 15 pitches and heard back from zero. Once I followed Leeron's direction, I received replies on my first and second pitches—amazing! I only wish I had worked with her sooner. 

— Gina Schatz, founder of the Schatz Method